Incredible Productions Produces a Texas-sized Anniversary Weekend for Southwest Airlines.

19 December 2011

When Southwest Airlines decides to celebrate.....well, they do it right. Even Max Chmerkovskly and Cheryl Burke from "Dancing with the Stars" didn't miss this opportunity to join in.

Incredible Productions had the pleasure of providing turnkey design and execution for two special events this year for Southwest Airlines, including a "40th Celebration Party" held in the Love Field Southwest Airlines maintenance hangar (8000 employees attended) and the Annual SWA Gala Awards event recognizing 10 - 15 - 25 - 30 and 35 year employees for years of service. The VIP crowd included 4100 guests.

Incredible provided multiple stages, custom décor, name and local entertainment, comprehensive production services and technical support at each of the venues. This required extensive detailed planning, organization, and staffing, in order to pull off the two large events.....the hangar celebration and the Awards Gala, which were held on consecutive days, centered around the entertainment and surprise guests!

Starting off with the hangar event, SWA employees were treated to a concert provided by "Grace Potter and the Nocturnals". Grace had appeared on the "Today" show that morning and arrived from New York just in time to entertain the Southwest gang.

On to the Awards night.......as guests made their way to the check-in point for registration, Incredible Productions showcased the passing of 40 years with "living décor" positioned in the colorfully decorated foyer and hallways leading to the ballrooms.

Ten models in custom-made Southwest Airlines uniforms proved to be a big hit during the reception. As attendees clamored to have their photos taken with the model that corresponded to the year they were hired. Lively and entertaining "paparazzi" positioned behind red velvet ropes provided more energy and fun. The attendees were having so much fun during the welcome, they had to be encouraged to move into the Reception.
Once inside the ballroom, Max Chmerkovskly and Cheryl Burke from "Dancing With the Stars" were a surprise drop-in hit with the Awards audience, as was "Michael Jackson" from Legends in Las Vegas.

After dinner, following a countdown of the years, the audience was lead next door and back to their "beginnings" with a high-energy concert by "The Temptations."

Incredible Productions is TEAMNet's Dallas partner and TEAMNet is a consortium of production companies across North America that share resources, best practices, and product standards to ultimately deliver a high quality of service to its clientele. TEAMNet and WOI have a long standing partnership.